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The manufacturers of coffee aim to ensure the freshness of the product retains when the consumer opens it for the first time. To retain the freshness, the manufacturer uses various types of air-sealed packaging. These packaging are further modified for marketing and promotion purposes.
The top three qualities that every manufacturer looks for when deciding the packaging of coffee are functionality, flexible design, and freshness.
The function of the packaging is to keep out moisture and retain the freshness of the product. The material used in the packaging should be light and have an oxygen barrier. Easy opening and degassing are the two other main factors that are considered when deciding on the packaging material.
Most suppliers of coffee and tea opt for flexible designs such as printing. The flexibility of design allows suppliers to modify the packaging as per the market demand. For instance, include some discount offers, for example, 25% off. Flexible designs save the supplier from the extra cost of designing new packaging altogether. It is an absolute solution for great marketing and promotion of the product in the market.
The first quality that any tea and coffee supplier looks for when considering the packaging is its ability to retain the freshness of the product. There are various types of packaging available in the market that are most used for sealing the freshness of the hot beverage.
Stand-up pouch is the most preferred type of packaging for coffee and tea. The bag keeps the product inside it fresh for months. It comes with a reseal ability feature, which means after opening the pouch, it can reseal. The bag comes with a tear-to-open mechanism that allows the user to easily open the bag and seal the freshness of the tea and coffee press and sealing mechanism. Most stand-up pouches are made with recyclable material.
Quad seal bags are used to seal the freshness of the coffee and tea from all sides of the packaging. The quad-seal bag has the capacity to carry 500 grams to 20 kg of coffee, tea, and food materials. The large area of the package provides extra space for brand marketing. The bag is sealed from the corners, which means the back is plain, just like the front side of the bag. This provides an advantage to the supplier as they get more space to talk about the product and brand. The bag doesn’t come with a zipper closer, but it can be heat-sealed. Therefore, once opened, the package doesn’t guarantee freshness.
A flat bottom bag has space to store a large quantity of tea and coffee. The flat surface of the bag is rigid and robust, which provides stability to the pouch. The flat-bottom bags are popular for their ability to hold large volumes of tea and coffee. They usually come with the standard press to close and a top slider to seal the freshness of the coffee and tea. The packaging provides a large space for suppliers to market their brands. The flat bottom provides five display angles – front, back, left side, right side, and bottom for marketing and brand awareness. The flat bottom bags are usually used to pack 250 grams to 7 kg of tea, coffee, and other food materials.
The coffee and tea packaging is done by independent players. They are neither supplier nor manufacturers. Each coffee and tea manufacturer and supplier issues a tender asking packaging companies to quote for the project. The company that wins the tender get to the packaging for various brands.
The packaging cost is calculated by adding design cost + size material of the package + quantity required + printing cost. These are the main parameters for calculating the packaging cost.
The best packaging material is foil paper. Most tea and coffee are packed in foil bags.
Coffee is marketed in glass jars because of its high price as compared to tea. To add value to their product, suppliers of coffee provide coffee in glass jars, which not only attracts customers but also helps in promoting the brand.